Deep Blue Company (DBC) has successfully completed the acquisition of conveyancing firm, bytherules (BTR). The move forms part of DBC’s ongoing vision to create a digital marketplace that encompasses all elements of the property journey from sale to settlement, creating a better experience for Australian house hunters and the broader real estate industry.
DBC has a stable of brands that provide property technology solutions and conveyancing and building inspection services. bytherules will now sit alongside Conveyancing.com.au, First Class Legal, Rapid Building Inspections, and digital offer management platform, Offer to Own.
DBC’s chief executive officer Christopher Lane commented that he was delighted to welcome the bytherules team to DBC. “We are passionate about the work we are doing to revolutionise the sale-to-settlement process for all Australians. We admire the work that bytherules have done for more than 10 years in this space and are excited to bring even greater efficiency and transparency to the real estate industry through our ever-increasing national footprint. I’m looking forward to learning from the great team at bytherules, and working with them to make a significant impact. We believe people want choice when it comes to all the services available between sale to settlement, and this acquisition is a key step in bringing our vision to life.”
Chris Collinge, managing director, and Joseph McMahon, principal director of bytherules, said that this was an exciting move for the company bringing with it unique opportunities. “We’re thrilled to be joining DBC. Our mutual vision to improve the property process makes this a natural fit. We look forward to seeing even greater growth and success for bytherules as a part of DBC, as we benefit from their industry knowledge and scale to bring about meaningful change.”
DBC chairman, Adam Lewis also welcomed the BTR team to DBC and said, “This marks a significant milestone of growth for us and is a sign not only of our progress towards becoming a world leading, digitally enabled sale-to-settlement platform, but of our potential for the future. This acquisition is a testament to the unparalleled work that DBC is doing to create efficiency and transparency through scale, in what is an opaque industry for consumers in Australia.”
The acquisition of BTR follows the recent launch of Offer to Own, a digital platform connecting agents with buyers to manage offers and the entire sale-to-settlement leg of the property journey.
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